Digital Transformation

Digital Transformation

Corporate Communication in The Context of Industry 4.0

Yazar: Mehmet Karanfi̇loğlu
Yayınevi: Kriter Yayınları
Kategori: İletişim - Medya - Sosyal Medya, İktisadi ve İdari Bilimler
Barkod: 9786256968820
Fiyat: 80,00  ₺
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Şifremi Unuttum

The increasing digitization has brought mandatory changes in how business and communication disciplines must adapt. The evaluation of opportunities provided by digitization in corpo-rate communication will have positive effects if the benefits are well understood and appropriately used. The digitization of companies is bringing the physical world into the digital world, and corporate communication must be repositioned in this new digital world to benefit thousands of people working in the field. The author has restudied some topics from his academic studies on digitization in this book and hopes that readers can create a correct roadmap based on the concepts and findings presented.

Kitabın Özellikleri
Basım DiliTürkçe
Sayfa Sayısı132
Kapak TürüKarton Kapak
Kağıt Türü2. Hamur
Basım TarihiNisan 2023
Basım Yeriİstanbul
En / Boy13,50 / 21,00 cm.