PART 1
PERCEPTION MANAGEMENT

1.1. Perception
1.2. Definition and Extent of Perception
1.3. Historical Development
1.4. An Interdsciplinary Perspective on Perceptipon Management
1.5. Factors Affecting Consumer Buying Behavior
1.6. Social Factors
1.7. Individual and Social Perception

PART 2
CUSTOMER LOYALTY

2.1. Customer Loyalty Term, Definition and Features

PART 3
COMPANY PROFITABILITY

3.1. Profit and Profitability Terms
3.2 Factors That Can Affect Profitability

PART 4
COMPANY AVERAGE LIFE TIME

4.1. Life Course and Continuity Problem of Businesses
4.2. Business Continuity and Problems in Turkey
4.3. Dimensions of the Continuity Problem

PART 5
METHOD

5.1 Data Collection Tools Used in the Study
5.2 Statistical Techniques used in the Research
5.3 Research Findings

PART 6
DISCUSSION

PART 7
RESULT AND SUGGESTIONS